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Stress of lost toys is too much to (Teddy) Bear

The loss of a child's favourite toy is considered to be such a family trauma that one in four parents would rather lose an essential item such as their camera, smartphone, wallet or house keys than go through the stress of a missing toy.  The research from Richmond Sausages estimates that 2.5 million families include a 'favourite cuddly toy' and the role this extra family member plays is remarkably profound. 70% of parents consider their child's toy as 'part of the family' and more than half of parents admit to having an emotional connection to their child's favourite toy.

New App makes family memories last forever


A new APP called Kindeo has been created by two London-based entrepreneurs which enables anyone to beautifully and securely record their memories and their stories for future generations to enjoy.   Available on iPad, the app offers users a simple step-by-step process – including easy to use software, elegant designs and time delayed access - to create unique short video memories that can be shared with all the family.

Over half of UK parents disagree with the Government that all schools should be Academies

Over 60% of parents in England disagree with the Government that all maintained schools should become academies, new research has found.  A study by HCSS Education, a leading education finance specialist, found that a significant 61% of parents did not want all schools to convert to academy status, as outlined by David Cameron in his vision for the schooling system.

Airport parking and hotels (APH) compare Airline policies for children flying alone

With many children flying alone to visit family and friends over the February half-term holidays, Airport Parking & Hotels (APH) has created a guide comparing airline policies for ‘unaccompanied minors’ to help families plan ahead. The research can be found in the Know Before You Go section of the APH website at

5 year olds eat and drink their body weight in sugar every year

A new campaign has been launched to encourage parents to get “Sugar Smart” and take control of their children’s sugar intake. The Change4Life campaign follows revelations that four-to-10 year olds consume over 5,500 sugar cubes a year, or around 22kg - the average weight of a five-year-old.

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