A recent survey commissioned by the much loved British bakery brand, Mrs Crimble’s, has shown:

• While times may be tough, nearly nine out of ten of us would still rather experience an act of kindness than win £10 on the lottery
• 84% of people feel guilty about not being in touch as much as they’d like with the people they most care about
• When asked about the kindest person they know, people were almost twice as likely to choose a woman over a man

Anyone can nominate a deserving friend or relative by visiting www.letsbakelove.com