Who do the celeb mums trust for feeding their famous brood? The answer is BornFree the world's leading brand for baby bottles and feeding devices free from Phthalates, PVC and Bisphenol-A (BPA). It's the celebrity must have for your baby!

Reports suggest that small amounts of BPA leach into food or beverages stored in polycarbonate containers, especially when the contents are heated. Recent research suggests BPA is a chemical that may act as an endocrine disruptor and cause developmental and neurological problems in babies and young children during the critical stages of their development.

BPA mimics the effect of the hormone oestrogen in the body. It binds with oestrogen receptors, but does not replace the activity of oestrogen. It affects reproductive, neurological and immune systems. Babies and growing children are particularly at risk from exposure because they are still undergoing many hormone-controlled developmental processes.

BPA has been completely banned from use in baby feeding products in Canada and steps are being taken to ban BPA in baby-feeding products in the US2. In the UK only the leaching of BPA within plastics is limited. Therefore, BornFree products offer a completely safe option for parents wishing to avoid any risks from BPA. The BornFree range has proved to be extremely successful in North America, where it is the best-selling range of baby feeding products across the continent. Celebrity fans include Jessica Alba, Nicole Ritchie and Tori Spelling.

The range includes baby bottles, training cups and accessories. All bottles and cups feature the unique BornFreeventing system, designed to reduce colic and middle-ear infections by reducing vacuum build-up. The non-leak cup is aesthetically pleasing, easy to hold and dishwasher-safe. The BornFree feeding system encourages easy transition from breast to bottle-feeding, and is built around interchangeable parts; teats, spouts and handles, which fit all bottles and cups.

BornFreeproducts are 100% Free of BPA, Phthalates and PVC and are the safe and smart choice for you and your baby.

The World Health Organisation (WHO) recommends that babies are exclusively breastfed up to the age of six months.

Shop online at www.babybornfree.co.uk or call 020 8732 4728