Ibuyeco Car Insurance Offers Families Peace of Mind Over CO2 Contribution from School Runs

Ibuyeco, a new eco-friendly brand of car insurance, has recently launched, offering a practical way for UK parents to offset the damage they do to the environment by driving their children to school, an activity which adds an extra two million tonnes of CO2 into the atmosphere from an estimated one billion school trips each year*

Ibuyeco is one of the first schemes of its kind in the UK, and adds only a small additional amount to its insurance cost providing a competitive insurance offering inclusive of the offsetting fee. Research** has shown that consumers can actually save money with the scheme, compared to other brands; up to £175.88!

According to independent research by the Sutton Trust*, the number of children being driven to school has also doubled over the last two decades, with the trend expected to continue. However, ibuyeco offers a practical solution to the guilt faced by parents by offsetting all customers' vehicle emissions for the duration of their policy and making a contribution towards tackling global climate change.

The additional cost is calculated based on the type of vehicle and the estimated mileage details provided by customers. Emissions are calculated using guidelines from several key groups and bodies, including DEFRA (Department for Environment, Food and Rural Affairs).

The additional amount contributes towards the funding of specific projects via The CarbonNeutral Company (TCNC), one of the world's leading full service carbon management businesses. The projects fall into different categories, including energy efficiency, reforestation and renewable energy, and are based both home and abroad.

For more information see www.ibuyeco.co.uk

* ‛No More School Run', The Sutton Trust, 2005

**Based on independent online research by Consumer Intelligence during 1st April 2007 to 30th April 2007. 10% of consumers achieve this saving with ibuyeco Motor Insurance